Friends, so far in this series we have looked at "Engagement" and converting "Prospects into Leads". The next challenge facing all Internet marketers is to entice your leads - always leading with "Value" - to become "Customers" by making an initial purchase. The first purchase in your Internet Sales Cycle is typically a relevant (aka congruent) "low ticket" item ... either a one-time purchase, better yet a 6-12+ month subscription service. The later obviously provides you with recurring revenue of $20-$100 USD per month. I cannot stress enough the importance of two key elements: "Value" and "Congruence". Your leads not only must find your initial sales offer as highly valuable, but also directly congruent (consistent) with all the messaging they have seen or heard from your business so far in the sales process. While many will still have questions, some (e.g. 5%+) have sufficient "trust" that they are willing to make an initial "low ticket" (low risk) purchase. I hope this is helpful - much more to follow. You can learn more about our integrated Internet affiliate marketing system via our Free Trial today simply by clicking here. See you soon and remain blessed ... Lawrence, Internet Digital Entrepreneur
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