Friends, thus far we have examined best practices of a great "CTA" including Urgency, Wording, Color, Location, Scarcity and Size. As we conclude this series let's take a brief look at Wording, Location and Links in further detail. The key for CTA button "Wording" is to keep it short, clear and sweet. Examples include "Buy Now", "Add to Cart" and "Sign Me Up". Previously we metioned you may 'discretely' include more than one CTA in different "Locations" on your web page, video or marketing materials. The key here is to keep all (or at least most) of your CTAs "above the fold" for optimal visibility by your Visitors. And third, ensure (and test) your embedded "Links" to ensure they not only function properly, but moreover that they take the Visitors directly - in one click - to your desired Landing Page. No rocket science here, nonetheless, mastering the basics pays big dividends over the long-term. Hope this helps. Please take a moment to register for our 7-part video training Free Trial by clicking here (http://tidyurl.com/3zlzpu) today. See you soon ... Lawrence, Internet Digital Entrepreneur
No comments:
Post a Comment