SEO Best Practices for Internet Marketers - Part 2

Friends, in Part 1 of this series we stressed the importance of SEO basics - a custom domain, a reputable hosting provider, publishing "original" content and for WordPress users the value of SEO plug-ins. Let's now look at "Keywords" and "Content". Some of the best keyword discovery tools include Google AdWords (my favorite and the discovery feature is free to use). Bing Ads Keyword Planner is excellent, however, its is integrated into the Bing Ads "Campaign" management tool, and thus you need to have campaign in place to access this (paid) feature. SEMrush, SEOBook, SERPS also are well recommended. The identification and use of relevant, high demand keywords is vital in 5 components of your marketing materials - whether web, video, audio or print - including 1) Defining your target niche (avatar), 2) Describing their primary need, 3) Your solution, 4) Its benefits and 5) The Call-to-Action (CTA). If you own and manage a web site or blog also add the keywords into the HTML "meta tags". For a typical article, blog post or video, keywords should discretely be included in the Title, Sub-Title, Body Text, Summary and CTA. To learn more take a moment and register for our Free Trial which includes a 7-part video training. Bye for now. Lawrence, Internet Digital Entrepreneur.